Jorge and Raul are both Miamians, and proud Kendall natives. They have been in the business of ‘beauty’ for almost 12 years. Being in this industry is not easy task, and keeping beautiful hair in Miami weather, after a salon visit, is even more difficult. Jorge, as a hairstylist in Miami, saw the need of a good hair product that would prevent the effects of humidity which often frizzes and/or damages the hair. Raul, as a make-up artist, thought alike for the effects of the skin.

Jorge Luis and Raul joined forces and created JOLURE™. An innovative new line for Hair care and Skin care. JOLURE™ haircare line offers an advanced hydrating technology that moisturizes while nourishes the hair with nutrients and natural botanical extracts. JOLURE™ products for the skin, contain revolutionary technology created to target and correct damage while working to repair and rebalance the skin. Also, protect and renew the skin providing long hydration for healthier and more balanced skin tone, texture and vibrancy. All JOLURE™ products are paraben free and sulfate free.

"Our inspiration were the women of our city, our friends and family and all those who admire our work but also consider our Miami weather, a threat to gorgeous hair and/or healthy glowing skin.

Miami is our inspiration! We are proud and excited of our achievement and would like you to be a part of it!"

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